Role: Content Creator, Scriptwriter, & Visual Strategist
Client: University of Pécs, Faculty of Business and Economics (PTE KTK)
Target Audience: Prospective and current international students, Gen-Z expats
Format: Short-form Video (Reels/TikToks), Instagram Carousels (3:4)
Project Overview
As an international student and content creator based in Hungary, I partnered with the University of Pécs (UPFBE) to transform their digital communication. The goal was to bridge the gap between the university and international students by replacing traditional corporate messaging with relatable, highly visual, and engaging “student-to-student” content.
The Challenge & Objective
Attracting international students to study abroad requires more than just academic brochures. Students want to know what it feels like to live, study, and survive in a new country. My objective was to produce a consistent pipeline of educational and lifestyle content that simplified complex university processes (like admissions and scholarships) while showcasing the beauty of student life in Pécs.
My Role & Responsibilities
I handled end-to-end content production for specific social media campaigns, including:
- Content Strategy & Ideation: Pitching topics that international students actually care about (e.g., local apps, finding housing, scholarships).
- Scriptwriting & Copywriting: Writing punchy, sub-60-second video scripts and engaging Instagram captions optimized for high retention.
- Visual Direction (The Anime Aesthetic): Pioneering a unique visual identity using advanced AI image generation to create high-quality, “Makoto Shinkai” style anime visuals. This helped the university stand out on crowded social feeds while maintaining a consistent 3:4 aspect ratio.
- Template Design: Adapting the university’s official Canva brand kits to create seamless, swipeable Instagram carousels.
The Innovation: Standing Out with AI
To give the university’s content a fresh, Gen-Z friendly vibe without requiring massive production budgets for daily campus shoots, I integrated a consistent Makoto Shinkai anime aesthetic using AI generation. By carefully engineering prompts for cinematic lighting and precise 3:4 vertical framing, I created a recognizable, premium visual style that perfectly complemented the university’s official branding.
Highlighted Campaigns & Deliverables
Here is some of my recent works for the university which are mostly published on their official tiktok page.
6 Must-Have Apps for Students
How to get your Student Card
5 Best Hiking Spots in Pécs
Business Programs in English Language